Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
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Content Marketing
Course Description
Content marketing plays a pivotal role in digital marketing strategies, driving brand awareness, engagement, and conversions.
In this comprehensive training program, you will explore the core principles, best practices, and techniques of content marketing, and learn how to create compelling and effective content that resonates with your target audience.
Through a combination of theoretical concepts, hands-on exercises, and industry-relevant case studies, you will gain the knowledge and skills required to develop and execute successful content marketing campaigns.
Audience
Ad Sales
Leadership
Brand Manager
Marketing Head
VP Marketing
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Key Take Aways
- A solid understanding of content marketing and its significance in the digital marketing ecosystem.
- Proficiency in conducting audience research to identify target audience needs and preferences.
- Skills in creating compelling narratives and engaging content across various formats and channels.
Broad Agenda
Introduction to Content Marketing
- What is content marketing and why it matters
- Content marketing strategy: how to define your audience, goals, and value proposition
- Content marketing tactics: how to create content for different stages of the buyer’s journey
Content Marketing Tools
- How to use platforms and software to plan, produce, and publish content
- Content marketing distribution: how to promote your content across channels and platforms
- Content marketing measurement: how to track and analyze your content performance and ROI
Content marketing best practices
- How to optimize your content for SEO, readability, and engagement
- Content marketing challenges: how to overcome common obstacles and pitfalls in content marketing
- Content marketing trends and innovations: how to stay ahead of the curve and leverage new opportunities in content marketing
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty