How Digital Vidya equipped Angel One’s Sub-Brokers With the Skills to Create Compelling Content, Harness the Potential of Advertising Platforms, and Optimise Organic Growth Techniques
The Client
The client was Angel One, which is one of India’s oldest broking houses. It has an extensive customer base trading in various financial products, including stock market equity and derivatives, with one of the largest networks of sub-brokers on a pan-India basis.
The large pool of sub-brokers were largely doing offline and localised marketing to generate leads and expand the customer base.Advertising Platforms, and Optimise Organic Growth Techniques
The Challenge
Angel One had a massive army of sub-brokers, who were driving growth through local marketing. However, with the rise of digital platforms and the subsequent digital migration of the people, the pool of prospects began to shrink. The sub-brokers began to miss out on a huge potential customer base that was relying on digital platforms for financial advice, stock market tips, and news, which in turn was costing the company quite a lot of opportunities.
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Solutions
Digital Vidya conducted a dynamic, power-packed, two-day training programme with the fervent goal of equipping Angel One’s sub-brokers with the essential tools and mindset to begin their social media journey. The programme was designed to empower them with cutting edge knowledge, techniques and strategies to make small wins in the realm of social media marketing, drive leads and build a considerate online presence.
How the Training Programme Helped the Participants
The sub-brokers were trained to shoot videos, write their own captions and create designs. They were taught the art of content creation and the training equipped them with the confidence to face the camera and start their journey as creators of meaningful and well-targetted content.
The sub-brokers were educated about the advertising power of Facebook and Instagram ads. They were taught to promote their most amazing content to reach the relevant audience and generate leads. They were also empowered to create their own landing pages and use pixels to retarget audiences to increase conversions.
The sub-brokers were enlightened about how to leverage their social profiles on various social media platforms for standing out organically. We trained them on the best practices that are often ignored which cost them their organic ranking.
Value Delivered
The training program proved to be a resounding success, with over 7000 individuals benefitting from the knowledge and skills gained. The remarkable average rating of 4.6 points out to the high satisfaction levels among the participants, underscoring the effectiveness of the training. With the newly found insights, the sub-brokers returned confident and empowered to make it big.
7,765 
4.6