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Web Analytics
Course Description
The Web Analytics for Digital Marketing program offers a comprehensive and practical training experience that equips participants with the essential knowledge and skills to effectively leverage web analytics in the dynamic field of digital marketing.
Audience
Ad Sales
Leadership
Brand Manager
Brand Planners
Marketing Managers
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Key Take Aways
- Proficiency in data collection and tracking: Learn how to implement data collection mechanisms, such as tags and pixels, and track user interactions across websites and digital channels, ensuring accurate and reliable data for analysis.
- Measurement frameworks and KPI identification: Discover how to define and align key performance indicators (KPIs) with business objectives, and develop measurement frameworks that enable you to track and evaluate the success of digital marketing campaigns.
- Data analysis and insights: Acquire the skills to analyze website data using various techniques and tools, enabling you to uncover valuable insights about user behavior, traffic sources, conversion funnels, and more, to drive informed decision-making.
Broad Agenda
Introduction to Web Analytics
- Welcome and icebreaker activity
- Overview of web analytics: what it is, why it matters, and how it works
- Key concepts and terminology: metrics, dimensions, segments, filters, goals, etc.
- Web analytics tools and platforms: Google Analytics, Adobe Analytics, Matomo, etc.
- Hands-on exercise: setting up a web analytics account and exploring the interface
Data Collection & Processing
- Data collection and processing: how web analytics data is captured, stored, and transformed
- Data quality and accuracy: common issues and best practices for ensuring reliable data
- Data privacy and ethics: legal and ethical considerations for web analytics data
- Hands-on exercise: creating and applying segments, filters, and goals
Testing Content Before Execution - Free Tools
- Checking Spam words
- Checking Subject lines
- Checking Words & it’s impact
- Tools to trigger headlines
Data Analysis & Reporting
- Data analysis and reporting: how to use web analytics data to answer business questions
- Data visualization and storytelling: how to present web analytics data effectively
- Web analytics frameworks and models: AIDA, RACE, HEART, etc.
- Hands-on exercise: creating and customizing dashboards and reports
Data Driven Decision Making
- Data-driven decision making: how to use web analytics data to optimize website performance
- Conversion rate optimization: how to improve website conversions using web analytics data
- A/B testing and experimentation: how to run and analyze experiments using web analytics data
- Hands-on exercise: designing and implementing an A/B test
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty