Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
Read more
Search Engine Optimization (SEO)
Course Description
Search Engine Optimization (SEO) is a critical component of any successful digital marketing strategy, helping businesses improve their online visibility, attract organic traffic, and achieve higher search engine rankings.
In this comprehensive training program, you will explore the core concepts, techniques, and best practices of SEO, and learn how to optimize websites and content to meet the evolving demands of search engines.
Audience
Ad Sales
Leadership
Brand Manager
Brand Planners
Marketing Managers
Get In Touch With Our Experts
Key Take Aways
- Comprehensive understanding of search engine optimization (SEO) principles, techniques, and best practices.
- Proficiency in conducting keyword research and optimizing website content to improve search engine rankings.
- Knowledge of on-page SEO elements, including meta tags, title tags, headings, and content optimization strategies.
Broad Agenda
Introduction to Search Engine Optimization
- Understanding the importance of SEO in digital marketing
- Overview of search engines and their algorithms
- Benefits of implementing effective SEO strategies
Keyword Research and Analysis
- Importance of keyword research in SEO
- Tools and techniques for conducting keyword research
- Analyzing keyword competitiveness and search volume
- Identifying target keywords for optimization
On-Page Optimization
- Optimizing meta tags (title, description, headers)
- Creating SEO-friendly URLs
- Enhancing website content with keywords
- Optimizing images and multimedia elements
- Improving website speed and mobile responsiveness
Technical SEO
- Understanding website architecture and navigation
- Implementing XML sitemaps and robots.txt files
- Handling URL structures and redirects
- Canonicalization and duplicate content issues
- Optimizing website for crawling and indexing
Off-Page Optimization and Link Building
- Importance of backlinks in SEO
- Strategies for acquiring high-quality backlinks
- Guest blogging and influencer outreach
- Social media signals and their impact on SEO
- Monitoring and managing online reputation
Content Marketing and SEO
- Creating compelling and SEO-friendly content
- Understanding content relevancy and user intent
- Optimizing blog posts and articles
- Incorporating keywords naturally within content
- Promoting content for increased visibility
SEO Analytics and Reporting
- Setting up Google Analytics and tracking SEO metrics
- Analyzing website traffic and user behavior
- Measuring keyword rankings and organic search performance
- Generating SEO reports and identifying areas for improvement
- Monitoring competitor SEO strategies
Local SEO Optimization
- Understanding the importance of local SEO
- Optimizing Google My Business profile
- Local citation building and management
- Encouraging customer reviews and ratings
- Implementing location-specific keywords and content
SEO Best Practices and Future Trends
- Staying up-to-date with search engine algorithm changes
- Implementing ethical and sustainable SEO practices
- Voice search optimization and mobile-first indexing
- The impact of AI and machine learning on SEO
- Emerging trends and strategies in SEO
Want to Stay Ahead, Always?
Talk to Our Corporate Advisor
"*" indicates required fields
Success Stories
Training that Provided the Much-Needed Edge
Empowered 50+ members of Viacom18’s Voot team to unlock their full business potential with impactful training in leading-edge digital marketing & advertising strategies.
Viacom18
Read more
Beijing Workshop that Fueled Growth
How a robust workshop at Beijing, on leading-edge digital marketing and advertising strategies, empowered 100+ members of Dr. Reddy's senior management to spearhead their digital marketing activities.
Dr.Reddy's
Read more
Workshops that Revolutionised Blood Donation
The inspiring story of how Digital Vidya's initiative educated and activated over 1000 blood banks & hospitals across India to connect with voluntary blood donors on Facebook, ensuring a steady supply of blood, which ultimately sparked a nationwide movement during Covid-19
Meta
Read more
The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty