Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
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Art of Social Selling
Course Description
Our Social Selling Program in Digital Marketing offers a comprehensive and practical learning experience for individuals looking to excel in the field of social selling.
This program combines theoretical concepts with hands-on exercises, providing participants with the knowledge and skills necessary to leverage social media platforms effectively for driving sales and building customer relationships.
Audience
Ad Sales
Leadership
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Key Take Aways
- Comprehensive Understanding of Digital and social media
- Explore the power of social selling on popular platforms like Facebook, Instagram, and Twitter
- Learn advanced techniques for social selling on LinkedIn.
Broad Agenda
Orientation To Digital & Social Media
- Introduction to Digital Media
- Key terminology used in digital and social media
- The Digital Media Mix – Understanding various digital platforms and techniques
Introduction To Social Media Channels
- Introduction to relevant Social Media Channels (Facebook, Twitter, Instagram, LinkedIn), their Primary audience characteristics, and Business Objectives they are suitable for
Social Selling On LinkedIn
- Introduction to LinkedIn
- Why Personal Branding on LinkedIn is Important in the B2B Space
- Building a strong personal brand on LinkedIn
- Exercise – Optimize your LinkedIn profile based on the best practices discussed
- LinkedIn Page Best Practices
- Leveraging LinkedIn Groups effectively
- LinkedIn Advanced Search
- LinkedIn Premium for B2B lead generation
- LinkedIn Analytics
- LinkedIn Ads
- Exercise – Make a list of things you will implement with regard to social selling on LinkedIn for your business
Social Selling On Facebook & Instagram
- Facebook Marketing Terminology
- How Facebook works – Understanding the Facebook Newsfeed Algorithm and key algorithm parameters
- Facebook Page Best Practices
- Analytics on Facebook
- KPIs to measure success
- Introduction to Facebook Advertising
- Audience Targeting on Facebook Ads – Promoting content to the right audiences
- Best Practices for Instagram
Social Selling On Twitter
- Using Twitter Advanced Search
- Twitter Best Practices
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty