Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
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Performance Marketing
Course Description
The ‘SEM in Digital Marketing’ course is designed for professionals seeking to enhance their search engine marketing expertise. Explore the fundamentals, best practices, and current trends in SEM to maximize marketing efforts.
Topics include keyword research, ad copywriting, campaign optimization, Google Ads and Microsoft Advertising, display advertising and remarketing, performance tracking, and mobile/local search advertising. Develop the skills needed to leverage search engines effectively and drive results in the digital marketing landscape.
Audience
Ad Sales
Leadership
Brand Manager
Brand Planners
Marketing Managers
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Key Take Aways
- Explore the features and functionalities of Google Ads and Microsoft Advertising platforms for effective campaign setup and audience targeting.
- Discover the strategies for display advertising and remarketing to engage and re-engage target audiences.
- Learn how to track campaign performance using key performance indicators (KPIs) and analytics tools, and generate insightful reports for data-driven decision-making.
Broad Agenda
Campaign Creations
- Search Campaign
- Display Campaign
- Video Campaign
- Discovery Campaign
- Performance Max Campaign
- Universal App Campaign
- Smart Campaign
Remarketing
- Remarketing Overview
- Audience Manager
- Remarketing Campaign Creation
Shopping Campaign
- Shopping Ads Overview, Google Merchant Center Account
- Google Merchant Center Account Creation
- Shopping Campaign Creation
Optimizations
- Search Optimizations
- Display Optimizayions
- Shopping Optimizations
- Video Optimizations
- Keyword Optimizations
- Conversion Optimizations
Want to Stay Ahead, Always?
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Success Stories
Training that Provided the Much-Needed Edge
Empowered 50+ members of Viacom18’s Voot team to unlock their full business potential with impactful training in leading-edge digital marketing & advertising strategies.
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Beijing Workshop that Fueled Growth
How a robust workshop at Beijing, on leading-edge digital marketing and advertising strategies, empowered 100+ members of Dr. Reddy's senior management to spearhead their digital marketing activities.
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Workshops that Revolutionised Blood Donation
The inspiring story of how Digital Vidya's initiative educated and activated over 1000 blood banks & hospitals across India to connect with voluntary blood donors on Facebook, ensuring a steady supply of blood, which ultimately sparked a nationwide movement during Covid-19
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty