Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
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Social Media Marketing (SMM)
Course Description
Master the art of social media in digital marketing through our comprehensive training. Learn effective strategies, optimization techniques, advertising, and performance measurement.
Stay ahead with emerging trends. Elevate your marketing skills and harness the power of social media for business growth.
Audience
Ad Sales
Leadership
Brand Manager
Brand Planners
Marketing Managers
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Key Take Aways
- Learn how to effectively utilize social media platforms to enhance brand awareness, engage your target audience, and drive meaningful results
- Learn techniques for crafting compelling and shareable content that resonates with your audience across different social channels.
- Social Media Advertising: Gain insights into the world of social media advertising and learn how to leverage it effectively to reach your target audience and achieve your marketing goals.
Broad Agenda
Orientation To Digital & Social Media
- Introduction to Digital Marketing
- Current Opportunities and Trends in the Social Media Space
- Key terminology used in digital and social media marketing
- The Digital Media Mix
Introduction To Social Media Channels
- Introduction to all Social Media Channels (Facebook, Twitter, Instagram, LinkedIn, Snapchat & Pinterest), their Primary audience characteristics, Business Objectives they are suitable for
- Social Media Do’s and Don’ts
Facebook Marketing – Part 1
- Facebook Marketing Terminology
- How Facebook works – Understanding the Facebook Newsfeed Algorithm and key algorithm parameters
- Facebook Page Best Practices
- Analytics on Facebook
- Facebook Video Best Practices
- KPIs to measure success
- Relevant case studies
- Exercise – Finding what content is working and measuring content the Facebook Insights tool
Facebook Marketing – Part 2
- Introduction to Facebook Advertising
- Audience Targeting on Facebook Ads – Promoting content to the right audiences
- Ad placements on Facebook
- The Facebook Pixel
- Custom and Lookalike audiences on Facebook
- Using Facebook Ads for effective and targeted content distribution
- Facebook ad campaign optimization
- Using Facebook Ads to drive both visibility and revenue for different industry
- Exercise – Create a Facebook ad campaign for lead generation/sales as well as brand awareness
Marketing On Instagram
- Insights into the Instagram audience in India
- Best Practices for Instagram Marketing
- The shift from scroll to stories – Leveraging Instagram stories effectively
- Analytics & Measurement on Instagram
- Instagram Ads
- Relevant case studies from the fashion, ecommerce and BFSI sectors
Influencer Marketing
- What is influencer marketing and how does it work
- The benefits of influencer marketing
- Identifying the right influencers
- Measuring effectiveness
- Most common challenges faced
- Doing Influencer Marketing right
Paid Media (Search & Display)
- Introduction & why care about SEM (Search Engine Marketing)?
- Introduction to Google Ads
- Keyword Research & Search Advertising
- Display Advertising – Placement Targeting, Interest Targeting, Remarketing, Contextual Targeting, Gmail Sponsored Promotions, Customer match
Overview of LinkedIn, Twitter & WhatsApp Marketing
- Best Practices for Twitter Marketing
- Best Practices for LinkedIn Marketing
- Marketing on WhatsApp
Measuring ROI of Social Media
- Guidelines for Measurement on Social Media
- Framework for ROI Measurement
- Creating ROI Metrics Dashboard
- Tools to Measure Social Media ROI
Want to Stay Ahead, Always?
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty