Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
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Email Marketing
Course Description
Email marketing remains one of the most effective and powerful tools in the digital marketing arsenal, allowing businesses to connect directly with their target audience.
In this comprehensive training program, you will delve into the core concepts and strategies of email marketing, and learn how to leverage this channel to engage, nurture, and convert leads.
Through a blend of theoretical concepts, hands-on exercises, and industry-relevant case studies, you will gain the knowledge and practical skills required to create compelling email campaigns that drive results and maximize ROI.
Audience
Ad Sales
Leadership
Brand Manager
Marketing Head
VP Marketing
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Key Take Aways
- Comprehensive knowledge of email marketing principles, strategies, and best practices
- Proficiency in building and growing an email list using ethical and strategic methods.
- Proficiency in utilizing email marketing tools and software for campaign creation, management, and tracking.
Broad Agenda
Integral Parts of Deliverability
- Showcasing Templates That Adhere to Guidelines Set by ISPs, ESPs & Spam-law
- Showcasing How to Check Compliance of The Mailing Servers -Free Tools
- Identifying Errors/issues/and Interpreting the Data – Free Tool
- Identifying Reputation Scores of Any Brand – Free Tool
- Ways to Solve It – Best Practices Suggested By ISPs & ESPs
Understanding Content Filters - How And Why
- Standard tracking systems adopted by major email services providers.
- Conversation, Relevance, Incentives, Timing, Creative & Copy, attributes of a good email
Testing Content Before Execution - Free Tools
- Checking Spam words
- Checking Subject lines
- Checking Words & it’s impact
- Tools to trigger headlines
What Factors Motivate, Compel Readers, And Why?
- Understanding consumer psyche
- Personas, Data Segmentation and its importance
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty