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Digital Marketing Orientation Basic & Advanced
Course Description
Embark on a transformative journey through our Digital Marketing Orientation Program, designed to provide a comprehensive overview of the dynamic field of digital marketing
This engaging training course combines theoretical concepts with immersive hands-on exercises, ensuring a well-rounded learning experience.
Dive into the intricacies of paid advertising, search engine optimization (SEO), search engine marketing (SEM), and influencer marketing, as we explore the various strategies and techniques that drive successful digital campaigns.
Audience
Ad Sales
Leadership
Brand Manager
Marketing Head
VP Marketing
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Key Take Aways
- Acquire the skills and knowledge necessary to excel in digital ad sales. Master the art of effectively marketing and selling digital advertising solutions to clients.
- Explore various digital advertising channels, including display ads, video ads, native ads, and more.
- Digital Marketing: SEO, Performance Marketing, Social Media, Content Marketing, Email Marketing, Inbound Marketing, Product Marketing, Media Planning and Buying, – Brand Management, Client Servicing & Account Management
Broad Agenda
Introduction To Digital Marketing
- Introduction to Digital Marketing
- Growth of Digital – Opportunities and Trends
- Refresher of key digital marketing techniques
- Overview of Owned, Earned, and Paid Media
- Key terminology used in digital marketing
- The Digital Media Mix
SEO (Search Engine Optimization)
- Role of SEO in digital – Why it is important
- On-Page SEO Success Factors and Techniques
- Off-page SEO Success Factors and Techniques
- Overview of Link-Building Techniques
- Common SEO Misconceptions
- Latest Trends in SEO
- KRAs to measure success
- SEO Best practices
- Questions to ask your agency
Content Marketing
- Why Content Marketing is important
- How content marketing works in the agriculture industry
- Content Formats & Types that work
- Content Marketing Misconceptions
- KRAs to measure success
- Content Marketing Case Studies
Marketing On Facebook - Part 1 – Facebook Pages
- Facebook Marketing Terminology
- How Facebook works – Understanding the Facebook Newsfeed Algorithm and key algorithm parameters
- Facebook Page Best Practices
- Facebook Insights
- Facebook Video Best Practices
- KPIs to measure success
- Relevant global and Indian case studies
Marketing On Facebook – Part 2 – Facebook Advertising
- Introduction to Facebook Advertising
- Audience Targeting on Facebook Ads – Promoting content to the right audiences
- Ad placements on Facebook
- The Facebook Pixel
- Custom and Lookalike audiences on Facebook
- Using Facebook Ads for effective and targeted content distribution
- Facebook Ads for ecommerce – best practices
- Facebook ad campaign optimization
- Facebook Advertising Success Stories
Marketing On Instagram
- Insights into the Instagram audience in India
- The Instagram Feed Algorithm
- Best Practices for Instagram Marketing
- The shift from scroll to stories – Leveraging Instagram stories effectively
- Instagram Ads
- Instagram Case Studies
- KPIs to measure success
Paid Media (Search & Display)
- Introduction & why care about SEM (Search Engine Marketing)?
- Introduction to Google Ads
- Keyword Research & Search Advertising
- Display Advertising – Placement Targeting, Interest Targeting, Remarketing, Contextual Targeting, Gmail Sponsored Promotions, Customer match
Advertising On Youtube
- Recap of Video Advertising Terminology
- Changing trends in video consumption
- YouTube Ads – Buying models
- YouTube Ad Formats
- YouTube for Branding and Performance
- Audience Targeting on YouTube
- Best Practices of YouTube Ads
- Video campaign success metrics
- Understanding the YouTube Brand Lift Study (BLS)
- YouTube Case Studies
Influencer Marketing
- What is influencer marketing and how does it work
- The benefits of influencer marketing
- Identifying the right influencers
- Measuring effectiveness
- Most common challenges faced
- Doing Influencer Marketing right
Media Planning, Budgeting And Measurement
- The Media Planning Process
- Evaluating Agency Media Plans
- Framework for ROI Measurement
- Tools to Measure ROI
- Exercise: Define Objectives & Identify Metrics
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty