Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
Read more
Digital Marketing for Media/Ad Sales Team
Course Description
Master the art of Ad Sales in Digital Marketing through our comprehensive training program. Learn to market and sell digital advertising solutions effectively, covering various channels and client objectives.
Gain essential skills in prospecting, pitching, negotiation, and building client relationships. Stay ahead with industry best practices and emerging trends. Boost your career as a skilled digital ad sales professional.
Audience
Ad Sales
Leadership
Brand Manager
Marketing Head
VP Marketing
Get In Touch With Our Experts
Key Take Aways
- Acquire the skills and knowledge necessary to excel in digital ad sales. Master the art of effectively marketing and selling digital advertising solutions to clients.
- Explore various digital advertising channels, including display ads, video ads, native ads, and more.
- Industry Best Practices and Emerging Trends: Stay up-to-date with the latest industry best practices and emerging trends in digital advertising sales
Broad Agenda
Introduction - Overview Of Sales Challenges Faced
- Summary of most common sales challenges faced (from the pre-training survey responses)
- Most common questions that the team has found difficult to answer during pitches (from the pre-training survey responses)
- Context Setting for the workshop
Digital Marketing Landscape
- Introduction to Digital Media
- Key Opportunities and Trends
- Introduction to key digital marketing jargon
- Digital Media Mix – Introduction to Owned, Earned, and Paid Media
- Key terminology used in digital marketing
Online Advertising (Search, Display & Facebook Ads)
- Introduction to Search Engine Marketing
- SEO v/s SEM
- Introduction to Google Ads
- Search Advertising
- Display Advertising (Ad formats)
- Display Targeting Possibilities and Opportunities
- Introduction to Remarketing
- Facebook Ad Formats
- Facebook Ad Targeting
Video Advertising
- Introduction to video in the Indian scenario
- Video Marketing Trends in the West
- Changing trends in video consumption
- Introduction to Video Advertising
- YouTube Inventory
- YouTube Ad formats
- Audience Targeting on YouTube
- YouTube Advertising Benefits
- YouTube Marketing Case Studies and Success Stories
- Introduction to VOD
- AVOD v/s SVOD v/s TVOD
- Facebook Video Advertising
Ott V/s Tv And Print
- OTT v/s TV and Measuring Incremental Reach
- OTT v/s Print
- Objection handling against print and TV
- OTT v/s other video ad channels – YouTube, Hotstar, Voot, Colombia
Mobile Marketing
- Introduction to Mobile Marketing
- Why care about Mobile Marketing – The Power of Mobile
- The Indian Mobile Landscape
- Contextual Marketing
- The Mobile Marketing Media Mix
- Mobile Ad Networks
- Native Advertising Platforms and Native Advertising on Mobile
- Mobile Marketing Measurement
- Measurement and analytics tools
Media Planning & Budgeting
- Media Planning Process
- Key Success Metrics to measure
- Measurement and analytics tools
Want to Stay Ahead, Always?
Talk to Our Corporate Advisor
"*" indicates required fields
Success Stories
Workshops that Revolutionised Blood Donation
The inspiring story of how Digital Vidya's initiative educated and activated over 1000 blood banks & hospitals across India to connect with voluntary blood donors on Facebook, ensuring a steady supply of blood, which ultimately sparked a nationwide movement during Covid-19
Meta
Read more
Beijing Workshop that Fueled Growth
How a robust workshop at Beijing, on leading-edge digital marketing and advertising strategies, empowered 100+ members of Dr. Reddy's senior management to spearhead their digital marketing activities.
Dr.Reddy's
Read more
Training that Provided the Much-Needed Edge
Empowered 50+ members of Viacom18’s Voot team to unlock their full business potential with impactful training in leading-edge digital marketing & advertising strategies.
Viacom18
Read more
The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty