Training that Transformed 7000+ Channel Partners
Boosted online lead generation for Angel One by 3x with a 2-day training program designed to embrace & exploit the power of social media.
Angel One Limited (Angel Broking Limited)
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LinkedIn Marketing
Course Description
The LinkedIn Marketing in Digital Marketing course is a comprehensive training program designed to provide participants with the knowledge and skills to leverage LinkedIn as a powerful marketing platform.
This program combines theoretical concepts with hands-on exercises and real-world case studies, enabling participants to gain practical experience in creating effective LinkedIn marketing strategies and campaigns.
Audience
Ad Sales
Leadership
Brand Manager
Marketing Head
VP Marketing
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Key Take Aways
- Proficiency in LinkedIn Marketing: Participants will gain a strong understanding of LinkedIn’s marketing features and capabilities, enabling them to effectively utilize the platform for brand promotion, lead generation, and professional networking.
- LinkedIn Advertising Campaigns: Participants will understand the various advertising options on LinkedIn and learn how to create and manage successful ad campaigns that effectively target specific audiences and achieve campaign objectives.
- Measurement and Analytics: Participants will learn how to utilize LinkedIn’s analytics tools to track and measure the performance of their LinkedIn marketing efforts. They will be able to analyze key metrics and make data-driven decisions to optimize their strategies.
Broad Agenda
Orientation To Digital & Social Media
- Introduction to Digital Media
- Key terminology used in digital and social media
- The Digital Media Mix – Understanding various digital platforms and techniques
Introduction To Social Media Channels
- Introduction to relevant Social Media Channels (Facebook, Twitter, Instagram, LinkedIn), their Primary audience characteristics, and Business Objectives they are suitable for
Social Selling On LinkedIn
- Introduction to LinkedIn
- Why Personal Branding on LinkedIn is Important in the B2B Space
- Building a strong personal brand on LinkedIn
- Exercise – Optimize your LinkedIn profile based on the best practices discussed
- LinkedIn Page Best Practices
- Leveraging LinkedIn Groups effectively
- LinkedIn Advanced Search
- LinkedIn Premium for B2B lead generation
- LinkedIn Analytics
- LinkedIn Ads
- Exercise – Make a list of things you will implement with regard to social selling on LinkedIn for your business
LinkedIn Sales Navigator
- LinkedIn Premium for B2B lead generation
- Overview of LinkedIn Sales Navigator
- LinkedIn Sales Navigator Best Practices
- InMail best practices
- LinkedIn Sales Navigator Demo
- Exercise: Make a list of things you will implement with regards to social selling on LinkedIn
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Success Stories
Training that Provided the Much-Needed Edge
Empowered 50+ members of Viacom18’s Voot team to unlock their full business potential with impactful training in leading-edge digital marketing & advertising strategies.
Viacom18
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Beijing Workshop that Fueled Growth
How a robust workshop at Beijing, on leading-edge digital marketing and advertising strategies, empowered 100+ members of Dr. Reddy's senior management to spearhead their digital marketing activities.
Dr.Reddy's
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Workshops that Revolutionised Blood Donation
The inspiring story of how Digital Vidya's initiative educated and activated over 1000 blood banks & hospitals across India to connect with voluntary blood donors on Facebook, ensuring a steady supply of blood, which ultimately sparked a nationwide movement during Covid-19
Meta
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The Impressions We Left
Digital Vidya is helping marketers reinvent themselves to become Digital!
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
Anshuman Jain
Vice President - Sales, Piramal Realty