Facebook Carousel should be your brand’s no. 1 choice when opting for digital ads. Why?
This is because Facebook Carousel is inexpensive and highly effective. Plus, numerous ad formats are available that leverage the huge number of active members of Facebook. In this article, we are going to discuss specifically Facebook Carousel ads.
This carousel Ads format is one of the most converting ones. They are the multi-product ads that Marketers and businesses must use to gain more traffic and sales.
Stats also claim that Carousel ads perform 10 times better than other regular ads. Plus, Carousel Ads offer 72% higher CTR.
So, these ads are cost-effective, more engaging, and conversion-driven, and if you opt for them, you will get remarkable ROI.
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Let us now deep dive into the different ads on Facebook, and understand their key idiosyncrasies, so you can easily differentiate carousel ads on Facebook-
Different Facebook Ad Formats
Facebook advertisements work well; hence, they must be part of your advertising campaigns. Marketers can choose from different ad formats depending on their objectives.
1. Carousel Ads
It allows you to showcase multiple images and videos in one ad with links.
2. Image Ads
Upload high-quality images of the website or products to drive traffic.
3. Video Ads
Videos can be uploaded to attract the audience.
4. Collection Ads
Display your product catalog with collection ads. These encourage shopping and can be customized to individuals.
5. Slideshow Ads
Slideshow ads play as video ads when created in Ad Manager. They run smoothly on low-speed connections.
6. Instant Experience Ads
These are mobile-optimized full-screen ads.
7. Lead Generation Ads
Lead ads are used to collect information from the audience. They run on both Facebook and Instagram.
8. Offers
You can use carousels, images, and video ads to convey offers.
9. Post Engagement Ads
Boosts posts to gain more likes, comments, and shares.
10. Page Likes
Images and videos can be used to promote the page for more likes.
Carousel Ads on Facebook
Carousel ads make use of multiple images and videos, which makes them a perfect ad format to showcase your brand. Using different colors and features is a great way for retailers to persuade their audience to buy.
Carousel ads on Facebook again come in the following different formats:
- Right Column
- Facebook Feed
- Facebook Marketplace
- Instant Articles
- Interstitial, Banner, and Audience Network Native
- Messenger
Carousel Ads on Facebook Image Specifications
Regarding Carousel Ads Facebook best practices, image specifications play the most significant role, and you need to be aware of that. That is why let us have a look at the image specifications of these ads-
- Image size: 1080 X 1080 pixels
- Minimum 600 pixels width and height
- Maximum-10 cards and Minimum-2 cards
- Maximum image size: 30MB
- Maintain less than 20% text on ads
- PNG and JPG are recommended image formats
Carousel Ads Video specifications
Next Carousel Ads Facebook best practices incorporate video specifications, and you ought to pay heed to that as well-
- Minimum resolution: 1080 X 1080
- Maximum-10 cards and Minimum-2 cards
- MP4 and MOV formats are recommended
- Maximum file size: 4GB
- Maximum video length: 240 minutes
Carousel ads Character Specifications
- Maximum headline: 40 characters
- Maximum body text: 125 characters
- Maximum link description: 20 characters
When to use Facebook Carousel Ads?
Facebook carousel ads can be used for varied purposes. They can be used to tell your brand’s story and showcase your products in a beautiful way.
Following are the best situations to go with carousel ads:
1. Demonstrate How to Use Products
When you want to drive sales, it becomes essential to illustrate how your product works and what customers can get from buying it. Carousel ads can be an excellent option to achieve these objectives.
In carousel ads, one gets the choice of utilizing both images and videos to illustrate products. Moreover, since this ad format utilizes a series of ad cards, demonstrating features becomes easier.
2. Highlight Your Products
Demonstrating products in advertisements is not an easy task. However, a carousel ad achieves this great feat and does this with finesse. First, you can display your entire range of products in a single ad unit with the carousel ads. Second, you can also focus on specific product features in a single ad unit.
For instance, a shoemaker can beautifully portray the fine structuring of the different shoe parts with all the cards in a carousel ad.
Advertisers do not have to worry about low speed or connectivity problems in playing videos.
3. Tell the Story of Your Brand
Telling stories is an excellent method to engage and connect with your audience. Carousel ads can be used for this purpose. Take a cue from Project Repat Company. They are a quilt-making company that created unique carousel ads.
Their carousel ad used different ad cards to show how t-shirts from different places can be transformed into beautiful quilt.
4. Promote Articles
Article promotions can be tricky, but this can be beautifully done through Facebook’s carousel ads. Carousel article ads can not only drive more views to your articles, but it has also been found that they increase the number of newsletter sign-ups on a website.
5. Showcase the Features of Your Service
This ad format can highlight the features of your service cleverly. Let’s take the example of Transferwise. Transferwise provides international money transferring service.
To highlight the countries where their services are available, they published a carousel ad with flags of different countries.
6. Tell About Different Offers
Besides the brand story, product catalog, and product features, offers are another vital thing that can be flawlessly conveyed through carousel ads. The Sky is a brand that realized this and displayed its Christmas offers on different products using Facebook carousel ads.
7. Showcase the Benefits of Products
Since this ad format has the option of going for both images and videos. This makes the carousel ad a brilliant way to showcase how customers will be benefited from a product.
Product benefits need a demonstration of product features and use. For this, brands can use images to highlight the product’s features. Further, they can also utilize videos to highlight every product feature in detail.
Facebook Carousel Ad Performance
If you are reading this article, you must wonder if Facebook carousel ads are as effective as general post ads and if carousel ads are better than them. Well, let’s lay your doubts to rest here.
When it comes to Facebook Marketing, Carousel ads are better performing than general or one-image ads.
They have been found to deliver higher engagement, click-through rates, and traffic. They also result in a reduction of cost per click by 46%. This reduced cost can be attributed to better ad quality scores because of more engagements.
Carousel ads do not produce the same result for every type of industry.
For some industries, one image or video ad may perform better. To gauge the performance of carousel ads, you need to run a campaign and compare it with other ad formats for your industry.
How to Set Up Carousel Ads on Facebook
When it comes to learning how to set up Carousel Ads on Facebook, there are two methods by which you can learn how to set up Carousel Ads on Facebook.
1. From the Facebook Page
Let’s check out the first method in which you can directly create the ad from your page. Find the’ Promote’ button from the top right corner of your page. After clicking it select the ‘Promote your website’ option.
An ad window will open where you will be asked to upload the images and write the headline corresponding to each ad card. Later you will also need to specify the budget, audience, and campaign duration. Once you are done, click on ‘Promote.’
2. Adverts Manager
Facebook Business Manager is another place to create your carousel ad campaign. In the ad manager, click on ‘create ad’ and choose one objective. Increasing conversion rates, driving traffic to the website, and app installations are some of the objectives.
After selecting an objective, specify your budget and audience. Once you have done that come to ‘advert creative.’ Select the ‘Multiple images in one ad’ option. This will create a carousel ad.
Upload your images, provide suitable headlines, and make the ad live.
Following these two methods will help you learn how to set up carousel ads on Facebook like an expert.
Carousel Ads Facebook Best Practices
After knowing how to set up carousel ads on Facebook, the next thing you need to do is know the carousel ads Facebook best practices, so let us have a look at those as well:
1. The First Image/Video Should be a Winner
Facebook post feed is swarmed with content. There exists fierce competition to grab a user’s attention. Therefore, for the first ad card, you have to use an image/video that is attention-grabbing and self-explanatory.
Also, maintain a consistent style and message to avoid confusing your audience.
2. Create a Panorama Image Effect
The panorama effect can only be created with this ad format. Carousel ads are the proper ad format if you want to display a visual delight to Facebook users with impactful messaging.
3. Stick to Facebook’s Dimensions
If you wish to maximize your return on carousel ads, you must follow Facebook’s recommended specifications. We have already mentioned the image, video, and character specifications above.
4. Try Using All the Ad Components
While great visuals are good for capturing people’s attention, the headline, CTA, and description persuade people to click. Therefore, give attention to that and write a suitable message to encourage people to take your desired action.
5. Tell a Story
Evoking emotions is the best way to connect with your audience, which can be done when you tell a story. Yes, you can display different products through carousel ads, but why not make this a little further and tell a narrative through the images?
Display one image that continues to another series of images. This will compel the user to find out more and make them feel like they are progressing in a story.
6. Order the Ad Cards Carefully
One of the most significant advantages of a carousel ad is that multiple images and videos can be used. Facebook can later decide which series of images or videos work best and in which order.
Once the campaign starts running, you can always restrict running the underperforming series and continue running the best one. Remember to opt-out of the automatic optimization option if you want to achieve the panorama effect or tell a story.
7. Link Each Ad Card to an Appropriate Landing Page
Lastly, link each ad card to its appropriate landing page. It is the landing page where the conversion occurs. For example, if you are advertising a geyser. Take your audience to the sales page of geysers.
Some of the Best Carousel Ad Examples
Let’s check out some best carousel ads:
1. Deezer
To announce that Beatles music will be available on the Deezer app. The company used a beautiful carousel ad that featured the Beatles in a panoramic view.
2. Fallout
Bethesda Game Studios, to promote their Fallout 4 game, shared the game’s rating and review from popular gaming websites.
Final Thoughts
If you want to do a lot with one ad unit, Facebook’s carousel ads are a great option. Try optimizing your ads and experimenting with the ad card series. You can also do A/B testing to allow the best-performing ad to run.
Want to learn and master how to set up carousel ads on Facebook? Then Facebook Marketing Course would be the right pick for you. You will learn everything about Facebook ads, and a dedicated live training session will guide you about the carousel ads’ best practices.
In case of any doubts about the carousel ads on Facebook? feel free to ask us in the comments.
FAQs
1. How many ads does a carousel have?
Usually, a carousel can have up to ten images or videos within a single ad, each with its link.
2. What are carousel Instagram ads?
Carousel Instagram ads are a mix of photo and video elements. These elements are used by businesses to tell their stories and connect with people using multiple images and videos.
3. Are carousel ads worth it?
To amplify a well-crafted product marketing campaign, carouse ads are beneficial. Businesses use Facebook carousel ads to attract attention & convert users into potential customers.
4. How much does a carousel ad cost?
In general, the cost of Facebook ads ranges from $0.50 to $2.00 per click across different industries. Whereas, there are a few key factors on which it depends -targeted audience, your objectives, placements, and competition.
5. What is the difference between a slider and a carousel?
The major difference between the two is that carousel allows users to see multiple slides simultaneously. Whereas the slider can display one slide at a time.
