Ultimate Guide To Understand Twitter Analytics For Brands: Tools, Analytics
Are you curious how Twitter analytics can revolutionize your brand’s social and digital strategy? Let’s dive in and explore…
Twitter as a social media and internet marketing is used to reach millions of people and engage the community. But how do you know that your strategy is paying off? That is where Twitter analytics and essential data for profile visits, impressions, engagements, views of tweets, top-performing tweets play crucial roles in organic growth.
Twitter is one of the most potent and vibrant tools for any social media marketer. Launched in 2006, it stands out as a micro-blogging platform, the third most popular after Instagram and Facebook. On October 28, 2022, Elon Musk bought Twitter and stepped in as executive chairman and chief technology officer on May 13, 2023. The most significant number of Twitter users are in the USA, Japan, and India.
On March 9, 2024, from ReliableSoft, Alex Chris shares that Twitter has 245 million daily users worldwide. According to the company announcement, Twitter users spend 30 minutes daily and close to 15 hours monthly on the platform. A report from Internetlivestats says, at least 500 million tweets are sent every day. Fascinatingly, Twitter users publish approximately 20 million tweets per hour, in other words, 333K tweets per minute. Optimizing tweets for better user retention is a huge competitive advantage to stand out.
Twitter analytics is a set of tools used by the social media platform to track follower count, Impressions, engagement, retweets, and much more. It is also accessible through the platform for all users, including personal profiles, professional accounts, and “X” premium subscribers.
Using Twitter analytics for businesses requires making data-driven decisions about your social media strategy. 10% of Twitter users are responsible for 92% of tweets, and 48% of users turn to Twitter to get the latest news.
Here’s a breakdown of users:
- 48% to get news
- 33% to follow companies and brands
- 14% to strengthen their professional position
- 34% to keep in contact with friends and family
- 12% for other purposes
You can also optimize your campaigns to get better results and more followers without thinking your plan will work.
This article gives a comprehensive guide from understanding Twitter analytics to actionable insights to enhance your social media strategies and maximize your Twitter insights. Let’s dive in:
Twitter Analytics:
Understanding and utilizing is a must in digital marketing analytics. Analytics are vital in the context of social media marketing tool, especially for campaign impact and business results. Here, we will discuss Twitter analytics and how to understand its matrix.
Twitter is known for its real-time updates on news and current information. Twitter metrics are a set of key metrics used by the social media platform to track follower count, engagement retweets, etc.
Twitter is much more dynamic than other social networks. Twitter metrics are also beneficial for brands to share product updates, solve queries and complaints, and run contests and companies.
So, let’s begin by understanding Twitter’s analytics.
Understanding Twitter Analytics:
Add Fresher analytics Screenshots of Different components of Twitter analytics similar to the current version…
Do you want to know how Twitter analytics, role, and work?
Twitter analytics, Launched in 2014, is a set of data points that show tweets’ performance and audience response. The dashboard shows your profile growth, impressions, engagement, link clicks, replies, and retweets. The Analytics Options are available in the Twitter Mobile App and Website for both free and paid signed-up accounts.
Twitter analytics data helps you to understand tweets and how your account is performing even if you log in daily and generally understand how the account is performing.
Twitter offers the user many helpful analytics tools that can be accessed here.
You can check Twitter detail analytics to see whether you are an individual or brand account.
- As you open the analytics page, Twitter prompts you to sign in. Once you sign in, you will see a “get started button to access your analytics. After the access button, you will see the dashboard.
- On your homepage, you can see the 28-day summary of your Twitter activity features graphics showing your total tweet count.
- You will see the number of times your tweet appears in the user feed, also known as Twitter impressions. Profile visits indicate how many times users check your profile and follower count.
- On the homepage, you will find a monthly voice record. For example, you can view your current month, like May.
- As you will see, states for each previous month or the last 30 months. In the meantime, You can easily view your various statistics on your Twitter report.
It includes:
- Top tweets of the month
- Top followers
- Top mention
- Top media tweet
- Total number of tweets
- Tweet impression
- Profile visit
- New followers
- Top card tweet
At the top of your dashboard are different options like home, tweets, audience, events, and more available. More options and pages.
Analyzing Tweets:
The tweets page is graphic and contains a stat for all tweets. By default, it shows the stat for the last 28 days. You can also set a customized time of 91 days to check your Twitter performance.
Some stats displayed are a tweets list of all your tweets, Impressions engagement, and engagement rate.
Top tweets are arranged in ascending order from most to least popular.
Tweets And Replies:
These close stats are related to your regular twist and those tweets that include your interaction with other users.
Promoted (include stats related to your promoted tweets using the Twitter advertisement).
Tweets and replies are an option to support all the data. Check out the sample spreadsheet here. At the top right corner of your page, you can also choose the time duration.
Understanding Audience Dynamics:
The audience page has two aspects. The first option offers audience insights for all Twitter followers, while the second option provides insights for all Twitter users, especially those in the United States.
Add a Fresher analytics guide on understanding Twitter audience from analytics… similar to the current version…
You can use ads .twitter.com to create campaigns to overcome the hurdle. At the same time, you can check the audience section and can see the stats.
Events Driven Strategies:
Twitter has improved a lot in the last few years. Events are one of the features of Twitter, enabling marketers.
Events enable marketers to leverage top brands and events to expand their business outreach.
A valuable source for finding a contact number calendar and targeting an appropriate audience.
Twitter provides insights on engagement and picture conversation Times for these events. You can also provide details of each event and launch campaigns.
More:
- There are three features: Videos, an app manager, and conversation tracking.
- The video tab shows the stats of video clips on Twitter. For example, video views or completion rates.
- The app manager tab allows adding apps to your Twitter account for campaigns.
- Complete the essential brush-up on different areas of Twitter analytics.
Twitter Space:
In the world of Twitter analytics for brands, it is essential to focus on traditional stats and Twitter space. Twitter space is a feature on Twitter where brands and individuals can talk and listen to followers live as if they were on a radio show. To launch Twitter space, you have at least 600 followers on the Twitter search engine, but not anymore. Twitter Space can have 11 speakers, one host, and two co-hosts.
Twitter gives opportunities for:
- Watching who’s listening
- Learn about followers using Group or one-to-one conversation
- Understanding brand culture
- What to talk about
- Finding friends
- Checking out competition
Twitter has added context to its Twitter space insights, with new data on total replays for recorded spaces now viewable by the host.
Image of crowded Twitter Space….
The host can see in the host space how many listeners are turned to stream live and how many replays the session has garnered. Twitter spaces help digital marketers to plan strategy.
Now, we move on to the next area of Twitter hashtag Analytics.
Twitter Hashtag Analytics:
Curious about the impact of Twitter hashtag analytics on your strategy?
Hashtags are Twitter’s most essential feature. They have started a new culture online, perfect for launching campaigns. With Hashtags, campaigns can go global fast.
Hashtags help streamline information and focus Twitter searches on specific topics.
Many tools are used for hashtags on Twitter, but Twitter itself has a top analytics tool and native search functionality.
Beyond Twitter itself as an analytics tool, the native tool Talkwalker offers valuable analytics, which are free and paid. More details are as follows:
Twitter analytics is integrated in two ways: Synchronous and Asynchronous. Find complete details on the other analytics of Twitter API integration here.
Twitter Analytic Tools:
Are you looking to level up your Twitter game in the digital marketing era? Don’t worry. You can track your performance from digital marketing businesses to social media marketers through Twitter analytics tools.
If you invest your time and resources into your Twitter (rebranded as “X”) marketing strategy, you must know that your efforts get results. The best way to do this is to use Twitter analytics tools. However, Twitter has its own built-in Analytics.
Several useful tools are available free of cost or in a freemium model. Analytics of Twitter allows you to look at your social media platform simultaneously and in line with your reporting process. Here are some of the top Twitter analytics for brands:
NO#1. Twitonomy Twitter Analytics For Brand:
Add an interface image of the tool while using it…
Are you looking to turn users into loyal customers through the best tool or Twitter analytics for a brand? Discover Twitonomy is a powerful Twitter analytics tool for analyzing, running campaigns, and tracking brand mentions. Founded by Matt Fyot in 2012, a 4.0 rating on G2 provides Twitter analytics of top-notch monitoring, follower analytics, engagement metrics, sentiment analysis, competitor analysis, reporting, and visualization analytics.
Reports for old tweets and fewer report options deliver valuable insights for enhancing Twitter presence. Explore its best features to data-driven Twitter analytics insights and propel brand growth on the platform.
Twitonomy converts users into customers, and Twitter tracks user behavior, the growth of your followers, and tweet counts.
Twitonomy analyzes and runs complaints to promote your brand, generates analytics reports, and tracks your brand name’s use by Twitter users.
Meanwhile, We Help campaigns grow, get an in-depth state of any Twitter user, mention favorites, retweet analytics on hashtags, etc.
Pros:
- Generate leads and help brands to grow using analytics reports.
- Twitonomy has features such as social media management, social CRM, internet marketing, online marketing analytics, and digital marketing reporting.
- Track and record your hashtags, mentions, tweets, retweets, likes, comments, etc
- Optimize your content and engagement strategies on your Twitter account.
- Conversion rate increased
- Give good results
Cons:
- Give analytics reports of old tweets.
- Less number types of reports.
Twitonomy Pricing:
Offers a free plan with limited features.
Twitonomy pricing starts at $19 per month or scales with a different number of features. Features vary across monthly plans, with a discount on annual billing of $199.
Starting price: $19.00 per month
No#2: Brand 24:
Brand 24 is a top-notch monitoring tool that analyzes media mentions on various platforms, news publications, blogs, and other sources. Michal Sadowski founded Brand24 in 2011. It has a 4.6 rating with 100k+ downloads on the Google Play Store and is only 17 MB in size. This tool provides unique features, including Twitter analytics, impressions, engagement rates, top tweets, top mentions, results, CPR, and conversions.
With Brand 24, Twitter account owners quickly achieve a top conversation around a brand or industry by analyzing Twitter mentions. Automatic sentiment analysis gives a bird’ s-eye view of the Twitter brand.
Brand 24 helps to efficiently find the brand’s Twitter mentions and organize or respond.
Marketing analytics also show how many mentions your brand or other program gets, broken down into positive or negative sentiments.
Also, give additional information in the result tab about these:
- Twitter’s total number of results
- Specific keyword tweet count
- Interactions for social media shares or likes
- Positive and negative mentions
Brand 24 tool is also used to run influencer marketing or other marketing campaigns.
Brand 24 creates custom reports for Twitter and shares the results of social analytics.
Brand 24 is a suitable tool for individuals or businesses that want top-notch Twitter analytics, Twitter reach metrics, and the ability to identify the best influencers for a successful Twitter marketing campaign.
Pros:
User-friendly
Conc:
Analytics reports can be better
Rating: 4.6
Downloads: 100k+
Brand 24 Pricing:
$79 individual and $149 for team.
NO#3. Foller. Me Twitter Analytics For Brands:
Add an interface image of the tool while using it…
Do you seek Twitter brand presence as the best tool on Twitter? Foller. Me, established in 2010 and Ranked #617 in the digital marketing category, provides detailed Analytics on followers’ hashtags, topics, and mentions suitable for Digital Marketing businesses of all sizes and nonprofit organizations.
It relies on the Twitter app, a valuable source for making informed decisions about Twitter engagement strategies.
Foller. My main features include providing analytics that shows followers’ hashtags, topics, mentions, and other statistics for any Twitter profile.
Foller. Me can also show different things not on public Twitter pages, like joined time, timezone, and follower ratio with the Foller. Me too, considering whether following somebody is easy and fast.
Suitable for startups, mid-size businesses, small business enterprises, freelance, and nonprofit Government.
Pros:
- Detailed online marketing analytics
- Free service
- User-friendly interface
Cons:
- Limited features
- Internet Marketing Data Accuracy
- Dependency on Twitter API
Foller. Me Pricing:
An Entirely free to use tool
NO#4. Sprout Social: Twitter Analytics For Brands:
Sprout Social is the best social media management solution, founded in 2010 by Justyn Howard. With a 3.0 Rating and 100k+ downloads on the Google Play Store, it provides unique management analytics, automation, tracking, engagement, robust reporting capabilities, a built-in image editor, and CRM tools.
Sprout social provides a comprehensive range of social media management tools, from publishing monitoring to analytics and reporting on social media platforms like Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
Sprout Social builds custom reporting dashboards with data on engagement task performance, me ages, top-performing sets, Twitter trends, Twitter comparison, keyword reporting, and more.
Sprout Social is a complete social media marketing tool with simple tracking, multiple account management, and advanced Twitter analytics. It is perfect for boosting your Twitter presence without worrying.
Sprout socializes your followers’ growth, monitors the engagement matrix, and analyzes your tweet performance perfectly. Provide demographic information, replies, likes, post tweets, and examine audience growth.
Sprout Social offers fully featured digital marketing tools to serve social media agencies and SMEs.
Sprout Social also offers and combines messages from all different social profiles into a single stream.
Sprout social is one of the powerful tools that strays out of the competition. Packed with innovative and advanced features that offer a range of benefits, including:
- Listing analytics
- Listing queries for monitoring specific keyword
- Multi-account management in Digital Marketing
- User interaction tracking
- keyword filter
- Social media matrix on online marketing platforms
Pros:
- Easy to use
- Customer support
- Overall, the best features of Internet marketing
Cons:
- High pricing
Twitter Counter Pricing:
StanThe standard form goes from $ 199/month and also offers a 330-day free trial
NO#5.Klear Twitter Analytics For Brands:
By analyzing influencer profiles and audiences, the tool helps you discover potential partners to collaborate with in your Twitter marketing efforts.
Do you want to use Twitter analytics for your brand? Klear, founded by Eytan Evigdor in 2011, Offers user-friendly analytics, brand features, and conversation; it is the best Matrix ever. Klear also offers valuable insights, making it accessible to digital marketing businesses and social media marketers seeking to enhance their Twitter analytics brands.
The Klear platform enables users to identify in-life follower demographics, compare account tray followers’ growth, and locate followers on a map.
The Klear brand Twitter analytics tool has many features that empower social media managers, digital marketing businesses, internet marketers, agencies, and journalists to make informed decisions in their Twitter campaigns.
Twitter analytics tool Klear systems are used for support, research, connecting, calibrating, and wearing. Their team is helpful when it comes to employing answer programs.
Pros:
- User friendly
- Klear allows for keeping track of conversation analytics that is good enough to track in the depth conversion matrix.
Conc:
- It uses a third-party integration that requires you to submit in-depth financial documentation in online marketing, which your company may need help with to leave the provider.
Klear Pricing:
Klear—Twitter tools are free. To utilize your senses on the platform, create an account. You can also schedule a demo to get a custom quote.
NO#6. Followerwonk Twitter Analytics For Brands:
Are you looking to understand Twitter analytics comprehensively?
Follower’s Wonk was founded in 2009 by Marc Mims and offers its users the best Twitter analytics insights into follower demographics and trust growth. This makes Followerwonk a top choice for digital marketers, strategists, social media managers, and agencies.
Followerwonk has valuable features, from benchmarking to follower identification.
Followerwonk Twitter analytics understand followers’ or influencers’ competitive research. Initially formed by MOZ, Followerwonk has been independent since 2017.
Followerwonk counts in the best social media analytics software for search filters and exporting follower data through online marketing. Also, identify digital marketing influencers, analyze follower demographics and interest, compare accounts, track follower growth, and locate followers on a map. Enables managing Twitter lists, sorting, and browsing.
You can view and count followers on different matrices for users rather than look at followers on the platform itself. Followerwonk also helps to understand the audience.
Followerwonk is used mainly by Social media managers, marketers, agencies, and journalists.
Pros:
- Benchmarking followers
- Identifying followers
- Sorting or segmenting followers
Conc:
- The interface could be modernized.
Follower Wonk Pricing:
- Free Plan -Available
- Freemium Limited Features
- Premium plan subscription starts at $29 per month, paid annually.
There are also many tools in the space, but these are some for a comprehensive view. These all help you to analyze your follower’s competitors and find influencers in your industry.
Some More Twitter Analytics For Brands:
Some more Twitter analytics tools for brands are given below:
| Sr.No | Twitter Analytics Tools |
| 1 | Keyhole |
| 2 | Hootsuite |
| 3 | Buffer |
| 4 | Sprout Social |
| 5 | Agorapluse |
| 6 | Whatagraph |
| 7 | Quantity |
| 8 | Content Studio |
| 9 | Determ |
| 10 | Tweetbinder |
| 11 | Emplify |
| 12 | Rivaliq |
| 13 | Tweepi |
| 14 | Agorpulse |
| 15 | Mentionmap |
| 16 | Tweepsmap |
| 17 | Brand watch |
| 18 | Unionmetrics |
| 19 | Whatagraph |
| 20 | Social pilot |
How To Use Twitter Analytics Tools For Best Results:
You can refine your results with the best Twitter analytics for brands by regularly checking Twitter analytics, feedback, and growth matrix.
Compare your performance with industry standards. Monitor competitors’ social media reviews for files and engagement to refine your digital marketing strategy.
Add a video that Guides How to use Twitter analytics for better organic growth
Make the most of the resources like templates and educational content for actionable Twitter analytics insights. Let’s take a look at them.
1. Regular Monitoring:
Regularly check your Twitter Analytics to identify the following:
- Trend identification
- Audience Feedback
- Growth metrics
- Content optimization
- Timing analysis
2. Industry Benchmarking:
Use industry benchmarking tools to measure your performance again. Industries standard or sea improvement suggestions. Include:
- Performance measurement
- Improvement opportunities
- Trendspotting
- Goal Setting
- Strategy adjustment
3. Competitive Analysis:
Monitor your competitor’s social media activities to stay informed about the industry and compare your growth. Include:
- Internet marketing activity monitoring
- Growth comparison
- Strategy insights
- Market positioning
- Opportunity identification
4. Social Media Audit:
Conduct social media audit devices for optimization opportunities and refine your strategy for the future. Include:
- Profile optimization
- Content review
- Engagement analysis
- Audience Insights
- Strategy refinement
5. Resource Utilization:
Utilize resources for the best social media audit, get a better audit process, and gather actionable information for your Twitter strategy.
- Audit Template
- Analytics tools
- Educational content
- Community engagement
- Performance tracking
Conclusion:
The information in this article will aid your understanding of Twitter analytics and top-notch Twitter analytics tools. Explore these tools and narrow down the 2-3 tools that best suit your needs. Use social media in the right way. Twitter analytics tools for brands can significantly impact your business’s growth.
Enroll in our Digital Vidya social media certification course to understand how social media can help you grow ideally. Please ask in the comment box below if you have any Twitter-related queries.
