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Course Description

Programmatic advertising is one of the most sophisticated, advanced, and the future of digital advertising. It is meant to wield the digital power and autonomy that currently missing in the media landscape.

While some media houses may know about it, some may have tested but not scaled it, some have tried to scale but failed, some have had challenges in properly selling it to brands and agencies, and some have never dipped their marketing feet into it at all. Now, it’s the right time to upskill yourself and be the growth hacker for your organization.

Audience

Product Marketing Manager
Brand Manager
Brand Planners
Marketing Head
Marketing Managers
VP Marketing

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Key Take Aways

  • Building functional knowledge of the working mechanics -between technologies, partners, agencies, and publishers
  • Be prepared for the disruptive future in advertising that lay ahead of us – especially amidst the sea of changes in data privacy, security, and compliance
  • Learn how every brand is successfully leveraging programmatic in their businesses and achieving growth and higher ROIs

Broad Agenda

The Programmatic Evolution
  • Introduction to the Programmatic Landscape & Benchmarks
  • Auction Dynamics, Pricing Models, Real-time Bidding
  • Traditional v/s Programmatic and Lumascape & Partners
  • Ad Fraud, Brand Safety & Suitability
  • Privacy Laws & Regulatory Framework
How can your Brand Drive Value out of Programmatic Advertising
  • Advantages of Programmatic
  • Programmatic vs Search & Social
  • Audience Targeting & Management
  • Marketing Objectives, Full Funnel Strategies and ROI calculator
  • Creative capabilities
Your Power as a Brand Owner
  • Media Planning and Audience planning
  • Analytics Reporting and Measurement
  • Brand Guidelines, Tactic v/s Strategy, and KPI evaluation
  • Working with the Agency & Publisher
  • Buy Types (Open Ex, PD, PMP, PG) and Pricing
The Road Ahead
  • Industry Challenges & Opportunities
  • Competitive Landscape
  • Creating Compelling Digital Stories
  • The Industry Outlook and Brandspeak
  • Future-Proofing your Business to Embrace the Upcoming Changes

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Want to Stay Ahead, Always?

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The Impressions We Left

Digital Vidya is helping marketers reinvent themselves to become Digital!
virgina-sharma
Virgina Sharma
Ex-Director, Marketing Solutions, India, LinkedIn
We are Proud to Partner with Digital Vidya!
sheryl-sandberg
Sheryl Sandberg
Ex-Chief Operating Officer, Meta
We are excited to partner with Digital Vidya as our Training Partner!
aseem-dhingra
Aseem Dhingra
Product Marketing Manager, Google
Digital Vidya is doing a great job in making everyone Digital Ready!
aparna-lal
Aparna Lal
Head - Digital and Social Media Marketing, Asia Pacific, Microsoft
We have organized a series of social selling training programs offered by Digital Vidya. The program was well-designed, engaging, and practical. It helped my team leverage social media platforms to generate leads, build relationships, and close deals. Thank you Digital Vidya for helping us grow our business!
nitin-prakash
Nitin Prakash
Deputy General Manager - Learning & Development at Tata Teleservices Ltd
Digital Vidya is a powerhouse of knowledge on Digital Marketing. The training courses and LMS modules are curated as per clients requirements, trainers are very involved and interactive during all the training sessions.
firdosh-siganporia
Firdosh Siganporia
Chief Manager, Regional Service CSO HEAD, Angel One
Digital Vidya is a great starting point and a massive Knowledge Hub!
jaydip-sikdar
Jaydip Sikdar
Marketing Lead, Adobe
We had shared a very specific brief for the training, which was more focused on functional knowledge & productivity tracking as against the usual basic concepts of Digital Marketing. I must tell you, your team along with your trainer Zain did a fabulous job of keeping the content relevant & engaging. Spot on I must say !! Our core team has min 10 years or more of relevant industry experience, but Zain with his content was able to leave our team with a fabulous refresher along with a few value additions. I think this training will help our team regroup & align for the rest of this financial year, to try and create new benchmarks of digital business within Piramal Realty. I thank you and your entire team.
anshuman-jain
Anshuman Jain
Vice President - Sales, Piramal Realty

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